The last 14 months at Krea have been hectic.

We rolled out over 50 major product updates, grew to over 20 million users organically, and 20x'd our revenue—all with a team of 8 working out of a living room in San Francisco, California.

The numbers are exciting, but they can miss something crucial: the team behind it all. Krea is the work of a small, talented group of imaginative, incredibly dedicated people—and yes, most of us still live together!

Until now, we've never shared metrics or announced our funding. We didn't even have a blog until a few hours ago. Those details always felt secondary compared to what truly matters: making AI intuitive and controllable for creatives.

Now, after the release of our redesign, the growth of our team, and our recent funding, it feels like the perfect time to open up about what inspires us and what we're building towards.

We're living through a moment where everyone talks about automation, APIs, and how AI and software are eating the world—perhaps too much. Don't get us wrong: while AI is powerful, transformative, and is going to radically change creative work, creatives aren't going anywhere.

40,000 years ago, we painted red ochre onto cave walls. Later, we drew with graphite on paper. Today… it's complicated: we use cameras to digitize light through glass lenses and silicon sensors, transferring data through metal wires to illuminate the LEDs lighting up the screen you're reading on now.

Old tools and workflows will disappear, but our creative itch won't. We will build new and more powerful tools to keep doing what we've always done: master new mediums for self-expression and storytelling. AI will render some tools obsolete, not the people behind them.

We see AI as a new medium that lets us express ourselves through any format: text, images, video, sound, and even 3D. Such a medium needs better, smarter, and more controllable tools.

That's where Krea comes into play.

It won't. Creativity is not disappearing, but the walls between creative mediums are. Traditionally, excelling in one creative medium rarely translated smoothly into another. AI changes that.

We see this daily. On Krea, musicians create visuals, writers produce videos, kids learn to draw, grandmothers rediscover painting, and lawyers pick up creative hobbies they'd long-forgotten about.

Although typing a prompt to generate an image can feel as dull as a Pinterest search, the iterative process of crafting ideas, conversing with AI, and mixing tools until the right output emerges involves genuine creativity.

Our new design fully embraces this evolving creative process. We've interconnected our suite of tools seamlessly, enabling new workflows that weren't possible before.

Behind every great piece of creative work, there'll always be people, and our goal at Krea is to make AI feel intuitive and natural by giving them full control over their process.

Our engineering and research often goes unnoticed. Beyond designing delightful and intuitive interfaces, we spend countless hours deploying, monitoring, and optimizing AI models to enhance our product experience and developing custom techniques to improve the quality of our outputs.

Many companies build AI systems from scratch and then hope to figure out how to build products on top of them. We have worked differently since day 1: first, we listen to our community; then, we build products for them using the latest advances in AI; finally, we optimize our infrastructure and the underlying models to give our users the best experience possible. It is only once we have succeeded at these points that we consider that we've “earned” the right to do our own research.

With this in mind, we have started the Krea AI Research Lab, where our main areas of research interest are aesthetics, controllability, and hyper-personalization.

Over the coming months, we will release a new generation of aesthetic models with deeper artistic understanding. They will also have novel control modules that will go far beyond mere text prompts. On top of that, these new models will learn about your aesthetic preferences to the point where they will simply get your taste and get better the more you use them.

We have ambitious plans, and our recent funding will help us get there faster. To date, we have raised $83M from exceptional venture firms and technologists: Bain Capital Ventures (Series B); Andreessen Horowitz (Series A); Pebblebed (Seed), a fund by Keith Adams and Pamela Vagata, cofounder of Meta AI (i.e. Facebook AI Research) and a founding member of OpenAI, respectively; and Abstract Ventures (Seed).

We also want to thank our earliest backers: HF0, A*, and Gradient Ventures, Google's early-stage AI fund.

Our vision for Krea goes beyond images, videos, or 3D alone. We're designing the tools, building the infrastructure, and researching multimodal AI systems capable of generating immersive environments in real-time. Think of it as creating and shaping entire digital worlds, like a videogame.

Our team has grown to 17, each one lifting the bar higher. We recently welcomed the main author of Lumina (state-of-the-art multimodal AI), the creator of Anifusion, and brilliant engineers from MIT, Princeton University, UC Berkeley, and the University of Chicago.

We're moving to a bigger office with amazing views of the Pacific Ocean, and we have a few empty desks!

If our vision resonates with you, consider joining us .